Wine in moderation

Wine in Moderation Implementation Report 2023

A word from our president and secretary general

Foreword by the president

We are thrilled to present to you the annual report of Wine in Moderation for the year 2023: a year that proved challenging as we released a lot of important projects and campaigns. While we persist in our mission to encourage balanced lifestyles, responsible drinking habits, and the preservation of wine heritage, it is crucial that we continue to empower wine professionals around the world and inform consumers who choose to enjoy our products to do so wisely. In this report, we present a comprehensive overview of our most notable accomplishments, advancements, and the proactive measures taken by our members throughout the year.

As you know, science has been at the heart of our programme since the very beginning as it is of the utmost importance to base everything we say or do on the latest available scientific evidence. We were therefore extremely happy to see the Wine Information Council organise the first-ever “Lifestyle, Diet, Wine and Health Congress” in collaboration with FIVIN, the Spanish Foundation for Wine and Nutrition Research. The Congress brought together more than thirty renowned scientists from around the world who enlightened participants about the latest research in the field of lifestyle, diet wine and health: studying wine in a larger perspective. We are very excited to support the Wine Information Council for the organisation of the second congress which will take place in Rome from 26 to 28 March 2025.

I have mentioned before that I am true believer in the importance of this Programme as it represents a collective effort within our sector, a proactive approach, and a deep understanding of the science behind our traditions, diets, lifestyles, and overall well- being. This continues to be the case and we were thrilled to launch in 2023 the first international Wine in Moderation Day that crystallises all the above and celebrates the importance of moderation in a modern campaign “The greatest wine. The one you will remember.”

Education also remained an important part of our work, as we announced the new Wine in Moderation Responsible Service training at ProWein & Vinitaly which will soon be made available online to anyone interested.

Today we are proud to witness that the commitment of the sector continues to grow every day. Wine in Moderation keeps welcoming more and more actors from every level of the wine value chain, proving the timeless relevancy of our mission and our activities. In 2023, Wine in Moderation continued to make considerable steps in promoting responsible and moderate wine consumption. I warmly invite you to read through this report which will give you a glimpse of the work that was achieved during this year, and the motivation that guides our every action.

Sandro Sartor President, WiM Association

End note by the Secretary General

As we bring another remarkable year to a close, we take a moment to reflect on our collective achievements, the obstacles we’ve overcome, and all the important projects we’ve developed through the year. It is with great pride that we present to you our annual report for the year 2023, a testament to our commitment and collaborative efforts in fostering a sustainable wine culture.

With our Association strategy slowly coming to an end (2020-2025), we continued to work hard to deliver on the projects we had identified, providing our members and supporters with new tools and resources to further our shared mission of promoting healthy lifestyles and well-being.

We welcomed the growing interest by including more new members, partners, and Supporters from around the world in the Wine in Moderation family and celebrated the dedication of existing members and supporters. Viewing the interest of leading wine companies and counting on the commitment of Mezzacorona or Wine Alliance that joined the Association in 2023 stands as a tribute to the ongoing efforts of wine companies worldwide, inspiring others to join us on this journey.

The compilation of this annual report serves as a heartfelt acknowledgment of the countless individuals and organisations dedicated to Wine in Moderation, who have generously contributed their time and expertise to foster sustainability and promote balanced and modern lifestyles.

As we bid farewell to 2023, we take pride in our achievements within the Wine in Moderation programme and express gratitude for the dedication of our colleagues across the globe. To our members, partners, and supporters, we extend our sincerest thanks for your trust and continuous support to encourage moderate and responsible drinking. Your commitment to our programme and belief in our vision for a sustainable culture of wine have been the driving forces behind our successes. Your responsible choices and dedication to moderate wine consumption exemplify the positive change we aspire to achieve.

We look forward to continuing collaborating as we strive to make a meaningful difference in how people approach wine… in moderation.

Thank you for being an integral part of our journey.

Nadia Frittella Secretary General, WiM Association