Wine in moderation
Wine in Moderation Implementation Report 2021
A word from our president and secretary general
Foreword by the president
After more than a year of finding ourselves in this very strange and uncertain new reality, defined by COVID-19, being under lockdown and having to discover new ways to work and communicate, we entered 2021 full of hope of having left this challenging experience behind us.
Unfortunately, 2021 was yet another year where things did not take place as they usually do… another year of having to find new ways to adjust, but most importantly, of trying to accompany consumers around the world who choose wine, to enjoy our products within a moderate and healthy lifestyle.
Events, wine expos and tastings were once again cancelled, but this did not prevent us from continuing to pursue our mission. Our mission to share the message of responsibility, to share a sustainable culture of wine and to learn more about the product that is wine and how it is best appreciated: always accompanied by food and water and in a healthy context.
Thanks to new technologies and, most importantly, to the strong motivation of our members and supporters around the world, we were able to conduct strategic meetings, organise scientific webinars, share good practices, continue expanding the reach of our messages to consumers, but also launch new projects and tools. Not to mention, the growth of the Association that saw the adhesion of not one but two new members: Ruffino joined a list of prestigious wine companies as Ambassador Company to lead by example and the International Association of Sommeliers became an important new Partner.
This report puts forward a small piece of the puzzle and does not reflect the endless hours and days of hard work and dedication by all those involved. It will, however, give you a small glimpse of the important efforts being done around the world to encourage moderation and responsibility in the consumption of wine.
As we leave 2021 behind us, we can only hope the last couple of years will soon be remembered as a bad dream and that we will once again be able to sit around the table with our loved ones, sharing happy moments in the same way we used to, without having to think about sitting at a distance from each other. As tradition has it, I would like to take this opportunity to give a word of thanks to all those who have maintained their strong commitment to Wine in Moderation and welcome those who have recently joined the movement; it is with the continuous work and commitment of many that we will carry on making a difference with our mission to encourage a sustainable culture of wine.
Sandro Sartor President, WiM Association
End note by the Secretary General
As another unusual year comes to an end, we could not be prouder of the actions that have been achieved by the Wine in Moderation community. It is always impressive to look back and realise how far we have come, and no matter how difficult it is to measure and report on the performance of a unique programme such as Wine in Moderation, we are delighted to see that the Programme continues to expand throughout the world increasing our reach and impact.
As we continue building on our Brand and Association strategies, we are proud to see that the available knowledge, tools, and materials are being used and distributed throughout the world to encourage the sustainable consumption of wine.
2021 is a year that we will remember, not because of the consecutive waves of COVID-19 that hit us, but because we continued working hard to share the message COVID-19 that hit us, but because we continued working hard to share the message of moderation and responsibility, because we continued building partnerships of moderation and responsibility, because we continued building partnerships to communicate our messages to new audiences, but also and most importantly to communicate our messages to new audiences, but also and most importantly because we were able to continue counting on the important involvement and because we were able to continue counting on the important involvement and commitment of existing and new members and supporters who joined the movement commitment of existing and new members and supporters who joined the movement during the past year. Indeed, even though the wine sector was largely affected by during the past year. Indeed, even though the wine sector was largely affected by the COVID-19 crisis, it continued to show its commitment to develop new business the COVID-19 crisis, it continued to show its commitment to develop new business practices, focused on social responsibility and with the aim to promote a moderate practices, focused on social responsibility and with the aim to promote a moderate consumption of wine.consumption of wine.
Developing this implementation report is a great opportunity for us to acknowledge Developing this implementation report is a great opportunity for us to acknowledge the numerous individuals and organisations that are committed to Wine in Moderation the numerous individuals and organisations that are committed to Wine in Moderation and who have devoted time and effort to encourage the sustainability of our societies and who have devoted time and effort to encourage the sustainability of our societies and the promotion of healthy and modern lifestyles. and the promotion of healthy and modern lifestyles.
As we close 2021, we feel grateful for what has been achieved in the frame of As we close 2021, we feel grateful for what has been achieved in the frame of the programme, but also for the important groundwork and dedication that has the programme, but also for the important groundwork and dedication that has been invested in developing new tools to share a sustainable culture of wine with been invested in developing new tools to share a sustainable culture of wine with professionals and consumers around the world.professionals and consumers around the world.
We look forward to continuing working together to make a difference in the way people We look forward to continuing working together to make a difference in the way people appreciate wine... in moderation.appreciate wine... in moderation
Nadia Frittella Secretary General, WiM Association