Wine in moderation

In 2023, education initiatives on wine, health, and responsible business practices for wine professionals not only continued, but also intensified. In addition to the training projects launched across several countries in the past years, members have initiated a broader array of partnerships aimed at reaching a larger audience of professionals.

Wine in Moderation announces new Responsible Service Training during ProWein & Vinitaly

Wine in Moderation has developed a training which will be available in different formats (face-to-face and digital) and will be adapted to the cultural needs and national legislation of every country, ensuring the best possible implementation. Every module tackles a specific subject that is considered of crucial importance when it comes to the sustainability of the wine sector (i.e., wine/alcoholic beverages and health, legal framework, good practices, Responsible Communication, etc.) The new education tool is the result of two years’ work carried out in the frame of the WiM Association strategy for 2020-2025 which aims atempowering wine professionals around the world about responsible and moderate consumption patterns.

« We believe that all representatives of the wine sector – in every region and at every step of the value chain – have a role to play in finding the best ways to communicate about the value of moderation and to contribute to the reduction of harm due to abusive and hazardous drinking” – said Sandro Sartor, President of Wine in Moderation. “The education and training of professionals is therefore key to empower them with the necessary knowledge and tools to talk about responsible consumption patterns and encourage moderate consumption habits»

The Spanish Wine Federation signed a partnership agreement with “Hospitality of Spain”, the Spanish hotel and catering association in the frame of the first ever celebration of the WiM Day. Hostelería de España has committed to include in the training offer to its members the specific course on ‘Consumption and responsible service of wine’ developed by Wine in Moderation.

Vin et Société : Tools to support and train professionals and future professionals.
Because wine professionals are the first ambassadors of responsible consumption vis-à-vis the consumers, several tools have been created to support and train them. An educational support, intended for all people who serve wine, and entitled “Welcome to the world of wine tasting”, highlights ten tips on key responsible actions and attitudes (“lead by example”, “water, more water” or even “to spit is to enjoy”). Training is also offered to future wine professionals.

Ruffino organises trainings in HORECA schools during an entire week
With the goal of making the Wine in Moderation message its own, Ruffino developed a number of actions within the company in 2023, including empowering and educating employees -specifically those in contact with customers- and visitors. In the occasion of the first ever Wine in Moderation Day, a nutritional biologist joined Ruffino to make a presentation on the moderate and responsible consumption of wine in front of younger individuals in four schools in the Tuscan area, including two professional hospitality schools, involving around 250 students. The feedback was very positive with participants showing an important awareness of the distinction between moderate consumption and abusive use of wine.

Positive balance of the FIVIN training plan on moderate wine consumption for future professionals in catering and gastronomy
In 2023, the Foundation for Wine and Nutrition Research (FIVIN), in collaboration with the Spanish Interprofessional Wine Organisation (OIVE), carried out a series of training courses in catering, gastronomy, sommelier, and tourism academic centres to present the latest scientific evidence related to moderate wine consumption, but also the social and health risks of excessive consumption and the responsible service of wine to future wine professionals. In total, 15 training sessions were conducted in 2023 reaching more than 400 students in education centres

Federvini promotes responsible wine consumption among university students with ‘No Binge’ communication competition
Federvini organised a competition called "No Binge - Communicating responsible consumption" to encourage the responsible consumption of alcoholic beverages. Convinced that educating consumers is crucial to prevent alcohol abuse, Federvini decided to involve students, inviting them to think about the type of communication campaign they would put together to pass this important message.
The « No Binge - Communicating responsible consumption » project was organised in Rome, where students from the master’s degree in “Organisation and Marketing” at La Sapienza University were tasked with developing communication campaigns to prevent alcohol abuse among young people.