Wine in moderation
Wine in Moderation Implementation Report 2024
Ongoing action & key numbers
Ongoing actions and keys numbers

Wine in Moderation's reach
International coordinator (WiM Association); 12 national programmes in Europe and South America and activities in more than 44 countries worldwide.
-
16
WiM National Coordinators
-
5
Ambassador companies
-
24
Partners
-
2873
Online* registrations of WiM Supporters on 31/12/2024 from 44 countries around the world.
*In some countries, such as Argentina, Portugal and Spain, there are additional entities that are part of the programme but have not yet registered online.
-
→
Observer of two intergovernmental associations: the International Organisation of Vine and Wine & the United Nation’s World Tourism Organisation.
-
→
Associate of Alcohol in Moderation (AIM)
-
→
Member of the Sustainable Wine Roundtable Sustainable Wine Roundtable
Key numbers
2024 total results
Total cost
6.460.698 €
Management resources
-
Overall staff cost (475.096 €)
-
Management - Coordination expenses (471.551 €)
Activities financial resources
-
Communication (incl. WCS)
Information Activities/Tools (5.092.786 €) -
Education & Training (197.147 €)
-
Wine Information Council (224.119 €)
Empower professionals
Education

-
22 566
Trained
professionals -
8 411
“Art de Vivre”
trainings
-
-
3000
Number of visitors in the WIC website
-
141
N° of new scientific articles in the WIC database
Encourage moderation & responsibility


In 2024, we also celebrated the second edition of the Wine in Moderation Day. This special day aims to educate and empower consumers to enjoy wine responsibly and in moderation by promoting the culture of wine. Anchored by the global campaign, “The greatest wine? The one that you’ll remember” the event aims to raise awareness about responsible wine consumption across diverse platforms and audiences. For further details, please explore the section below, which highlights our key achievements.
-
489
Wine in Moderation actions
-
1 229 014
Participants in different Wine in Moderation communication activities