Wine in moderation

Wine in Moderation Implementation Report 2024

Ongoing action & key numbers

Ongoing actions and keys numbers

Wine in Moderation's reach

International coordinator (WiM Association); 12 national programmes in Europe and South America and activities in more than 44 countries worldwide.

  • 16

    WiM National Coordinators

  • 5

    Ambassador companies

  • 24

    Partners

  • 2873

    Online* registrations of WiM Supporters on 31/12/2024 from 44 countries around the world.

    *In some countries, such as Argentina, Portugal and Spain, there are additional entities that are part of the programme but have not yet registered online.

  • Observer of two intergovernmental associations: the International Organisation of Vine and Wine & the United Nation’s World Tourism Organisation.


  • Associate of Alcohol in Moderation (AIM)


  • Member of the Sustainable Wine Roundtable Sustainable Wine Roundtable

National Coordinators
  • Argentina : Bodegas of Argentina

  • Austria : Austrian Wine Academy

  • Chile : Vinos de Chile

  • Czech Republic : National Wine Centre

  • Colombia : ASOVINOS

  • France : Vin & Société

  • Germany : Deutsche Weinakademie

  • Hungary : The National Council of Wine Communities (HNT)

  • Italy : UIV, FEDERVINI, Consorzio di Tutela della Denominazione di Origine Controllata Prosecco

  • Netherlands : KVNW

  • Portugal : ACIBEV & AEVP

  • Spain : Federación Española del Vino

  • Ukraine : UKRSADVINPROM

Other countries reached
  • Angola

  • Australia

  • Belgium

  • Bolivia

  • Brazil

  • Bulgaria

  • Costa Rica

  • Cyprus

  • Denmark

  • Ethiopia

  • Finland

  • Greece

  • Iceland

  • India

  • Israel

  • Japan

  • Lithuania

  • Luxembourg

  • Mexico

  • Peru

  • Philippines

  • Poland

  • Romania

  • Singapore

  • Slovenia

  • South Africa

  • Sweden

  • Switzerland

  • United Kingdom of Great Britain and Northern Ireland

  • United States of America

  • Uruguay

Key numbers

2024 total results
475.096 € 471.551 € 5.092.786 €

Total cost

6.460.698 €

Management resources
  • Overall staff cost (475.096 €)
  • Management - Coordination expenses (471.551 €)
Activities financial resources
  • Communication (incl. WCS)
    Information Activities/Tools (5.092.786 €)
  • Education & Training (197.147 €)
  • Wine Information Council (224.119 €)

Empower professionals

Education

The education of wine professionals has always been integral to promoting sustainable and responsible wine consumption, a cornerstone of Wine in Moderation since its early beginnings.

In 2024, Wine in Moderation took a significant step forward by working on the national adaptations of its comprehensive new training programme, “From Responsible Service to Sustainable Consumption of Wine.” A programme that features nine detailed modules covering diverse topics such as wine and health, responsible service, and wine tourism, making it a valuable resource for the entire wine value chain. The training will be offered in both face-to-face and digital formats and is tailored to align with national legislation and cultural nuances in countries with a National Coordinator.

Interested in this training? Contact Wine in Moderation for further details. If there is a National Coordinator in your country, we will put you in contact with the relevant person.

Meanwhile, ongoing training initiatives focusing on wine, health, and responsible business practices continued in countries where they were already well-established.

  • 22 566

    Trained
    professionals

  • 8 411

    “Art de Vivre”
    trainings

  • 3000

    Number of visitors in the WIC website

  • 141

    N° of new scientific articles in the WIC database

Scientific documentation

Scientific information has been a cornerstone of the Wine in Moderation programme since the start. All content on the Wine in Moderation website, as well as in its materials and educational initiatives, is consistently based on the latest scientific data and assessed by the Wine Information Council, a network of scientists.

The Wine Information Council website, which was revamped in 2023, serves as an online repository, and compiles studies on the health, social, and cultural dimensions related to wine consumption. Articles with the highest level of scientific rigor are prioritised. With 141 new scientific abstracts added in 2024, carefully selected based on the evidence pyramid, visitors have the possibility to review the database every month as new articles are published. The site also shares the latest scientific news, curated by the scientific coordinator, with 26 articles published and distributed via the Wine in Moderation monthly newsletter in 2024. Additionally, factsheets summarizing research and statistics on specific topics, as well as expert interviews, are freely accessible on the platform.

Visit wineinformationcouncil.com

Encourage moderation & responsibility

At Wine in Moderation, our mission is to deliver a unified message that resonates with all wine consumers, transcending borders, generations, and genders, no matter when, where or if they enjoy wine. Our slogan:


“WINE IN MODERATION, CHOOSE | SHARE | CARE”


inspires moderation and well-being while contributing to the sustainability of the wine sector. To support this vision, we continue to enhance our range of tools and services, introducing action packages tailored to the needs of our members and supporters. These packages focus on important topics like responsible communication and wine tourism or provide guidance for newcomers eager to join the Wine in Moderation initiative.


In 2024, we also celebrated the second edition of the Wine in Moderation Day. This special day aims to educate and empower consumers to enjoy wine responsibly and in moderation by promoting the culture of wine. Anchored by the global campaign, “The greatest wine? The one that you’ll remember” the event aims to raise awareness about responsible wine consumption across diverse platforms and audiences. For further details, please explore the section below, which highlights our key achievements.

  • 489

    Wine in Moderation actions

  • 1 229 014

    Participants in different Wine in Moderation communication activities