It is with great pride and enthusiasm that I present to you the 2024 annual report of the Wine in Moderation programme. This past year has been one of progress, innovation, and unwavering commitment to fostering a culture of responsible wine consumption and balanced lifestyles. Together, we have made meaningful strides in advancing our mission to empower wine professionals, engage consumers, and safeguard the heritage and sustainability of wine. Efforts that have been recognised, not once but twice, as Wine in Moderation has been awarded “Organisation of the year” by Portugal’s leading wine magazine, and by the Cork Sector in Spain for its commitment to responsible wine consumption, showing the recognition of the wider wine sector for all the important work being done at all levels.
In these pages, you will find a detailed account of the milestones we have reached, the impactful campaigns we have launched, and the collective efforts of our members and supporters around the world. Each initiative reflects our shared dedication to promoting moderation as a cultural standard and a guiding principle of modern wine enjoyment.
The pursuit of scientific integrity continues to be at the heart of our programme. In 2024, we proudly supported the Wine Information Council as it laid the groundwork for the second “Lifestyle, Diet, Wine and Health Congress,” scheduled to take place in Rome in 2025. Following the success of the first edition in 2023, this Congress will bring together leading researchers who will help us deepen our understanding of wine’s role within the broader context of lifestyle, diet, and health. Such initiatives reaffirm the importance of reinforcing everything we do with scientific evidence.
Education also remained a cornerstone of our activities this year. We took significant steps forward with the national adaptations of the Wine in Moderation Responsible Service Training programme. This initiative, soon to be accessible online, represents a key effort to equip professionals across the wine value chain with the tools and knowledge needed to champion moderation and responsibility.
A highlight of the year was undoubtedly the celebration of the second international Wine in Moderation Day. Centred around the global campaign “The greatest wine? The one that you’ll remember”, this day served as a powerful reminder of the joy, culture, and social connections that wine brings when enjoyed thoughtfully and responsibly.
As I reflect on 2024, I am deeply inspired by the growing commitment of the global wine sector. Every day, new actors across the wine value chain join the Wine in Moderation family, affirming the timeless relevance of our mission. Their dedication and support are the driving forces behind our progress and success.
I warmly invite you to explore this report to discover the remarkable work achieved in 2024 and the passion that fuels our efforts. Together, we are building a future where the enjoyment of wine is synonymous with balance, care, and sustainability.
