The second edition of the international Wine in Moderation Day, held on 8 November 2024, was a great success, with the campaign, “The greatest wine? The one that you’ll remember” once again highlighting the importance of responsible and moderate drinking.

In 2024, the campaign saw a significant increase in engagement across various platforms, with over 200 social media posts, thousands of likes, more than 100 stories and a wide array of activities hosted in numerous countries. The response from consumers, professionals, and the media generated a great online buzz, with countless articles, posts, and discussions amplifying the message of moderation and conscious enjoyment of wine.

Sandro Sartor, President of Wine in Moderation, reflected on the success: “We are thrilled with the response to this second edition of Wine in Moderation Day. The enthusiasm from the wine community, professionals, and consumers reaffirms the importance of our message: moderation and responsibility are at the heart of wine culture and should always be remembered. It was inspiring to see so many people from different countries and sectors engage with our campaign, and we are excited to continue building on this success in the years to come.”

A key highlight of the week's events was a special roundtable discussion held at the European Parliament on November 6th under the patronage of the international Organisation of Vine and Wine. The roundtable discussion "Wine in Moderation Day – an initiative and campaign to inspire moderate and responsible drinking" was hosted by MEP Esther Herranz Garcia, and featured insightful contributions from prominent voices such as Prof. Mladen Boban from the University of Split, who presented the latest scientific findings on wine within a balanced lifestyle, and Aline Bouchez, Senior Strategic Planner at BUZZMAN who explored how to communicate moderation effectively to the new generations. The roundtable brought together policymakers and stakeholders from across the world, emphasizing the importance of science-based information and clear communication in fostering responsible wine consumption. The event underscored the critical role of education in promoting moderate drinking and was introduced by WiM President Sandro Sartor, with closing remarks reinforcing the message of responsible enjoyment.

Ruffino honours Wine in Moderation Day 2024 by training HORECA staff in Responsible Service

For the second consecutive year, Wine in Moderation Ambassador company Ruffino put the Responsible Service training at the centre of its activities in celebration of Wine in Moderation Day. The staff of seven restaurants and other HORECA establishment were trained in Responsible Service by CSR and Environmental Manager of Ruffino and certified trainer Thomas Blasi, during the weeks leading up to 8 November. The participants were not only trained in responsible service, but they also received branded Wine in Moderation Day material to showcase in their premises during the week of the Wine in Moderation Day, as well as the training content. To continue showing their commitment to encouraging moderate and responsible drinking, they will appear as trained professionals on the Wine in Moderation website’s community map.

The Spanish Wine Tasters Association joins Wine in Moderation in the occasion of WiM Day 2024

The new adhesion was officialised during an event to celebrate the 2nd edition of Wine in Moderation Day in the presence of Eduardo de Diego, Vice-President of Wine in Moderation and Director of Communications at Federación Española del Vino (FEV), and Marina García, President of the Spanish Wine Tasters Association. The signature was followed by a celebratory tasting and pairing workshop, where the Wine in Moderation Day campaign (‘The greatest wine? The one that you’ll remember’) visuals and messages were put forward.

Vinos de Chile presents the implementation of Wine in Moderation in WiM Day webinar

On 14 November 2024, the Culinary School of Chile, an institution specialised in culinary arts, hospitality and tourism, and a Supporter of Wine in Moderation, organised a webinar in the frame of the Wine in Moderation Day. With the title ‘Hacia un consumo responsable de vinos’ (‘Towards a responsible consumption of wine’), the webinar saw the attendance of more than 100 people, most of which were students and teachers.